Now accepting early access applications

AUGUR
AI

The oracle your players never knew they needed

AUGUR reads every signal your players emit — odds shifts, win moments, live events, dormancy — and acts at the precise moment they're most ready to bet. On WhatsApp. In real time. With data they can't get anywhere else.

Scroll
60–70%
of your users go dormant within 30 days
15%
average open rate on push notifications
$0
revenue from players who don't see your nudge
AUGUR
finds them wherever they are
The mechanism

From dormant player
to placed bet — in one message

WhatsApp
01
AUGUR reads the signals
Live odds movement, injury news, in-play events, user behaviour patterns, and win moments — all monitored in real time, 24/7.
02
Matches signal to player profile
Cross-references the event against each user's sport affinity, stake range, last activity, and heat score. Only relevant users get this nudge.
03
Selects the right offer + channel
Picks the most conversion-effective offer from your live inventory and delivers it via WhatsApp, Voice, Instagram, or SMS — wherever this user actually is.
04
Closes the bet conversationally
If the user responds, AUGUR continues the conversation and guides them to a placed bet — no app required. Full funnel in one thread.
Architecture

Seven layers.
One perfect nudge.

Every message AUGUR sends is the output of 7 intelligence layers firing in unison. The more layers that activate, the higher the conversion probability. A full 7-layer nudge outperforms a generic offer by 8–12×.

7
Intelligence layers
1
Predictive Odds Engine
Creates the reason to act
Connects to live sports data feeds and monitors odds movement, injuries, and market shifts. Builds the core insight payload — the data-backed reason the user should act right now.
Live odds feedInjury trackerMarket shift detection
2
User Behaviour Profiler
Knows who bets on what, when, and how
Builds a continuously updated profile per user — sport affinity, stake ranges, peak activity windows, bet frequency. Scores each user on a live heat scale: dormant → warming → active → hot.
Sport affinityHeat scoringChurn risk signal
3
Offer Intelligence Layer
Right incentive, right user, right moment
Reads your live promotions inventory and matches the most effective offer to each user profile. Detects offer fatigue and rotates incentive types automatically.
Live offer APIFatigue detectionIncentive rotation
4
Conversational Agent Delivery
Nudge to placed bet — no app required
Selects channel by last-known user behaviour. Delivers conversationally and follows the thread to bet confirmation — all without the user opening the app.
WhatsAppVoice AIInstagram DMSMS
5
Win Moment Capture
Fires within 90 seconds of every user win
The highest-intent window in iGaming. User confidence is peak, emotional state is positive, propensity to bet again is maximum. AUGUR fires the next opportunity immediately.
90-sec trigger3–4× conversionConfidence amplifier
6
Live In-Play Trigger
60 seconds from match event to nudge
Monitors goals, red cards, injuries, substitutions. Identifies users with matching profiles and fires before the odds window closes. The highest urgency nudge type.
60-sec responseOdds recalculationUrgency framing
7
Social Proof Signal
The final decision accelerator
Appends real platform-wide aggregate data to every nudge. "6,400 users backing City tonight." Converts hesitation into action by showing the user they are not alone in reading this signal.
Real-time aggregatePlatform-native dataDecision friction reducer
Business impact

Numbers that change
the conversation

0%
WhatsApp open rate
vs 15–20% for push notifications
0%
Nudge-to-bet conversion
vs 2–4% generic CRM
+0%
ARPU lift on active users
Within 90 days of deployment
0%
Dormant user reactivation
Per month, vs 3–5% baseline
0×
Win moment conversion rate
vs standard pre-match nudge
Live nudge examples

What your players
actually receive

WhatsApp · Pre-matchAll 7 layers
"Hey Arjun! Man City vs Arsenal kicks off in 3 hours. City's odds just moved from 1.9 to 2.3 after the Haaland injury news. 5,800 users on the platform are still backing City at the new price. You have a free bet of ₹500 available — this looks like the right moment. Want me to pull up the market?"
L1 OddsL2 ProfileL3 OfferL4 ChannelL7 Social
WhatsApp · Win moment90 sec post-win
"You nailed it — ₹3,200 on the Arsenal result. Solid read. The Champions League semifinal is in 48 hours, City vs Real Madrid, and the odds are already moving with the midfield news. This could be your next one. Want me to show you the current market?"
L1 OddsL2 ProfileL4 ChannelL5 Win moment
WhatsApp · In-play58 sec post red card
"Just in: Arsenal down to 10 men in the 67th minute. Live odds on Spurs just shifted from 3.2 to 1.9. 2,100 users on the platform moved into the live market in the last 2 minutes. The window is open right now. Want me to pull up the live market?"
L1 OddsL2 ProfileL4 ChannelL6 In-playL7 Social
Competitive edge

No one else
leaves the app

Every competitor's nudge requires the user to already be on the platform. AUGUR is the only system that finds them outside the app — on WhatsApp, Voice, and Instagram — with a message that earns their attention.

CapabilitySmarticoFast TrackEveryMatrixSportradarAUGUR AI
Predictive odds insightPartial
User behaviour profilingBasicBasicBasicDeep
Offer intelligence matchingPartialPartial
WhatsApp outreach
Voice AI outreach
Win moment capture
Live in-play trigger
Conversational follow-through
Social proof signal
Responsible gaming (hardcoded)PartialPartial
Global reach

Built for the world's
fastest-growing markets

🇮🇳
India
Priority
Largest WhatsApp market globally. Dream11, MPL and mid-tier fantasy sports platforms.
🇧🇷
Brazil
Priority
Newly regulated 2024. Fastest-growing iGaming market — operators need engagement tools now.
🌍
Africa
Active
Kenya, Nigeria. 90%+ WhatsApp penetration — ideal channel fit for AUGUR's delivery layer.
🌏
Southeast Asia
Active
Philippines, high WhatsApp usage, limited AI tooling — significant first-mover opportunity.
🌐
Eastern Europe
Active
High betting frequency, tech-forward operators, and appetite for intelligent engagement tools.
Commercial model

You pay nothing
unless we grow your revenue

AUGUR is priced on incremental GGR — a percentage of the revenue growth we generate. If AUGUR doesn't move your numbers, the fee is zero. Every operator conversation starts here.

Pilot
90
days · fixed setup fee · no lock-in
Full AUGUR integration and dashboard
Up to 100,000 nudges per month
Dedicated integration engineer
WhatsApp, Voice, Instagram, SMS
Complete responsible gaming guardrail
Early access

Be first.
Get the edge.

AUGUR AI is now accepting a limited number of early access partners for Q2 2026. Operators who join early receive priority onboarding, reduced revenue share, and direct product input.